Mobile LED Truck have the incomparable advantages of traditional advertising.

A. Compared with outdoor print advertisements, whether it is those station signs, light boxes, bus body advertisements, etc., they all have two congenital disadvantages.

1. Restrictions to a specific area. It is impossible for any advertiser to cover the whole city with advertisements, because he must first consider the issue of cost efficiency. When he had to choose to place an advertisement in place A, he missed the promotion of place B. As the audience, it is only possible to see the content of the advertisement when they go to place A occasionally. This is especially true for advertisements that are time-sensitive. Such as the address where the real estate opened and the events held during the period. As a developer, how should he let the whole city know as much as possible about it. In this regard, the LED advertising truck shows its amazing superiority. Because of its flowing characteristics, it can run all over the city in a short time to maximize the spread. From the cost-benefit comparison, a shopping mall, assuming that a prefecture-level city is to be covered with print advertisements, needs at least 20 huge station billboards, but if you choose an LED advertising truck, it only needs one truck. The overall cost of LED advertising vehicles is obviously much lower.

2. Ignoreness of print ADs. Because of the characteristics of print advertising itself, it determines the degree to which it is ignored. It is not dynamic and has no sound. People often turn a blind eye to it. We have shown through market research that a person often appears in place A at least five times before he can fully see the billboards around him. More than nine times, it is only possible to remember it and whether it has been updated. The advertising truck is different because it appears as a three-dimensional animation. At the same time, there is sound. Scientific research has found that people are more likely to remember animation and sound. That's why it's easy to remember a song but hard to remember a modern poem, or it's easy to remember a movie but hard to remember an article. The content of a print AD is like an article, and trying to remember it in a short period of time is difficult.

B. Comparison with existing outdoor advertising

Most of the existing outdoor advertising is static, it is fixed in a certain place by being installed. Its specific regional limitations are the same as previously described. Even the sound is in a fixed area.
In addition to regional limitations, the existing outdoor advertising is also facing a more and more severe situation: due to the increasing scrutiny of outdoor advertising settings in various places. Lot suitable for setting is also becoming more and more scarce. In this form, the LED advertising truck shows its superiority. Large-scale video advertising truck can travel between the streets and alleys of the city and the bustling downtown without tedious approval procedures, and face the audience at zero distance in areas with high crowd concentration, which constitutes a mandatory viewing effect.

C. Comparison with advertisements on TV, newspapers, etc.

Although the two are not of the same nature, they are still comparable. Media advertisements such as television and newspapers have certain time limitations. For example, a TV commercial, it chooses to broadcast at eight o'clock in the evening, as a viewer, must be able to see it at eight o'clock, and this probability is actually very small. Unless there is an advertisement that is broadcast uninterrupted around the clock, it is possible to achieve the desired spread and spread.
LED advertising truck overcome this defect to a certain extent. Because of its fluidity, from a probabilistic analysis, the probability of it being seen by the public is more than seven times greater than that of a TV commercial. And LED advertising truck enter communities, campuses, enterprises and institutions to publicize the public. We have installed interactive games on this platform to let the public understand the business brand in entertainment and happiness. Compared with the traditional publicity model, it is in each fixed location, the promotion is a passive promotion, the effect is not good, and changing the location consumes manpower and material resources. Our solution makes up for the lack of this promotion method.